Trademarks Observer.

The largest media holding group in Europe just closed one of the decade's biggest tech deals — and still doesn't own a verified onchain identity. The ledger doesn't forget.

An industry built entirely on provenance — and zero onchain presence. The irony is almost too elegant to be accidental.

Google page one is authored by algorithms and strangers. Most brands discover this only after a crisis — after a competitor, after a journalist with an agenda.