<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>trademarks.observer</title><description>Independent intelligence on trademarks, onchain identity, SEO, and reputation management. By Kooky.</description><link>https://trademarks.observer/</link><language>en</language><item><title>Publicis: $2B deal with Microsoft. Still no TLD onchain.</title><link>https://trademarks.observer/posts/publicis-microsoft-tld-onchain-copy-2/</link><guid isPermaLink="true">https://trademarks.observer/posts/publicis-microsoft-tld-onchain-copy-2/</guid><description>The largest media holding group in Europe just closed one of the decade&apos;s biggest tech deals — and still doesn&apos;t own a verified onchain identity. The ledger doesn&apos;t forget.</description><pubDate>Mon, 12 May 2025 00:00:00 GMT</pubDate><category>Investigation</category></item><item><title>Publicis: $2B deal with Microsoft. Still no TLD onchain.</title><link>https://trademarks.observer/posts/publicis-microsoft-tld-onchain-copy-3/</link><guid isPermaLink="true">https://trademarks.observer/posts/publicis-microsoft-tld-onchain-copy-3/</guid><description>The largest media holding group in Europe just closed one of the decade&apos;s biggest tech deals — and still doesn&apos;t own a verified onchain identity. The ledger doesn&apos;t forget.</description><pubDate>Mon, 12 May 2025 00:00:00 GMT</pubDate><category>Investigation</category></item><item><title>Publicis: $2B deal with Microsoft. Still no TLD onchain.</title><link>https://trademarks.observer/posts/publicis-microsoft-tld-onchain-copy-6/</link><guid isPermaLink="true">https://trademarks.observer/posts/publicis-microsoft-tld-onchain-copy-6/</guid><description>The largest media holding group in Europe just closed one of the decade&apos;s biggest tech deals — and still doesn&apos;t own a verified onchain identity. The ledger doesn&apos;t forget.</description><pubDate>Mon, 12 May 2025 00:00:00 GMT</pubDate><category>Investigation</category></item><item><title>Publicis: $2B deal with Microsoft. Still no TLD onchain.</title><link>https://trademarks.observer/posts/publicis-microsoft-tld-onchain-copy/</link><guid isPermaLink="true">https://trademarks.observer/posts/publicis-microsoft-tld-onchain-copy/</guid><description>The largest media holding group in Europe just closed one of the decade&apos;s biggest tech deals — and still doesn&apos;t own a verified onchain identity. The ledger doesn&apos;t forget.</description><pubDate>Mon, 12 May 2025 00:00:00 GMT</pubDate><category>Investigation</category></item><item><title>Publicis: $2B deal with Microsoft. Still no TLD onchain.</title><link>https://trademarks.observer/posts/publicis-microsoft-tld-onchain-copy-4/</link><guid isPermaLink="true">https://trademarks.observer/posts/publicis-microsoft-tld-onchain-copy-4/</guid><description>The largest media holding group in Europe just closed one of the decade&apos;s biggest tech deals — and still doesn&apos;t own a verified onchain identity. The ledger doesn&apos;t forget.</description><pubDate>Mon, 12 May 2025 00:00:00 GMT</pubDate><category>Investigation</category></item><item><title>Publicis: $2B deal with Microsoft. Still no TLD onchain.</title><link>https://trademarks.observer/posts/publicis-microsoft-tld-onchain-copy-5/</link><guid isPermaLink="true">https://trademarks.observer/posts/publicis-microsoft-tld-onchain-copy-5/</guid><description>The largest media holding group in Europe just closed one of the decade&apos;s biggest tech deals — and still doesn&apos;t own a verified onchain identity. The ledger doesn&apos;t forget.</description><pubDate>Mon, 12 May 2025 00:00:00 GMT</pubDate><category>Investigation</category></item><item><title>Publicis: $2B deal with Microsoft. Still no TLD onchain.</title><link>https://trademarks.observer/posts/publicis-microsoft-tld-onchain/</link><guid isPermaLink="true">https://trademarks.observer/posts/publicis-microsoft-tld-onchain/</guid><description>The largest media holding group in Europe just closed one of the decade&apos;s biggest tech deals — and still doesn&apos;t own a verified onchain identity. The ledger doesn&apos;t forget.</description><pubDate>Mon, 12 May 2025 00:00:00 GMT</pubDate><category>Investigation</category></item><item><title>Publicis: $2B deal with Microsoft. Still no TLD onchain.</title><link>https://trademarks.observer/posts/publicis-microsoft-tld-onchain-copy-7/</link><guid isPermaLink="true">https://trademarks.observer/posts/publicis-microsoft-tld-onchain-copy-7/</guid><description>The largest media holding group in Europe just closed one of the decade&apos;s biggest tech deals — and still doesn&apos;t own a verified onchain identity. The ledger doesn&apos;t forget.</description><pubDate>Mon, 12 May 2025 00:00:00 GMT</pubDate><category>Investigation</category></item><item><title>LVMH: 75 brands. The blockchain has none of them.</title><link>https://trademarks.observer/posts/lvmh-blockchain-onchain-copy-2/</link><guid isPermaLink="true">https://trademarks.observer/posts/lvmh-blockchain-onchain-copy-2/</guid><description>An industry built entirely on provenance — and zero onchain presence. The irony is almost too elegant to be accidental.</description><pubDate>Thu, 08 May 2025 00:00:00 GMT</pubDate><category>Onchain</category></item><item><title>LVMH: 75 brands. The blockchain has none of them.</title><link>https://trademarks.observer/posts/lvmh-blockchain-onchain-copy-6/</link><guid isPermaLink="true">https://trademarks.observer/posts/lvmh-blockchain-onchain-copy-6/</guid><description>An industry built entirely on provenance — and zero onchain presence. The irony is almost too elegant to be accidental.</description><pubDate>Thu, 08 May 2025 00:00:00 GMT</pubDate><category>Onchain</category></item><item><title>LVMH: 75 brands. The blockchain has none of them.</title><link>https://trademarks.observer/posts/lvmh-blockchain-onchain-copy-3/</link><guid isPermaLink="true">https://trademarks.observer/posts/lvmh-blockchain-onchain-copy-3/</guid><description>An industry built entirely on provenance — and zero onchain presence. The irony is almost too elegant to be accidental.</description><pubDate>Thu, 08 May 2025 00:00:00 GMT</pubDate><category>Onchain</category></item><item><title>LVMH: 75 brands. The blockchain has none of them.</title><link>https://trademarks.observer/posts/lvmh-blockchain-onchain-copy-4/</link><guid isPermaLink="true">https://trademarks.observer/posts/lvmh-blockchain-onchain-copy-4/</guid><description>An industry built entirely on provenance — and zero onchain presence. The irony is almost too elegant to be accidental.</description><pubDate>Thu, 08 May 2025 00:00:00 GMT</pubDate><category>Onchain</category></item><item><title>LVMH: 75 brands. The blockchain has none of them.</title><link>https://trademarks.observer/posts/lvmh-blockchain-onchain-copy-5/</link><guid isPermaLink="true">https://trademarks.observer/posts/lvmh-blockchain-onchain-copy-5/</guid><description>An industry built entirely on provenance — and zero onchain presence. The irony is almost too elegant to be accidental.</description><pubDate>Thu, 08 May 2025 00:00:00 GMT</pubDate><category>Onchain</category></item><item><title>LVMH: 75 brands. The blockchain has none of them.</title><link>https://trademarks.observer/posts/lvmh-blockchain-onchain-copy-7/</link><guid isPermaLink="true">https://trademarks.observer/posts/lvmh-blockchain-onchain-copy-7/</guid><description>An industry built entirely on provenance — and zero onchain presence. The irony is almost too elegant to be accidental.</description><pubDate>Thu, 08 May 2025 00:00:00 GMT</pubDate><category>Onchain</category></item><item><title>LVMH: 75 brands. The blockchain has none of them.</title><link>https://trademarks.observer/posts/lvmh-blockchain-onchain-copy/</link><guid isPermaLink="true">https://trademarks.observer/posts/lvmh-blockchain-onchain-copy/</guid><description>An industry built entirely on provenance — and zero onchain presence. The irony is almost too elegant to be accidental.</description><pubDate>Thu, 08 May 2025 00:00:00 GMT</pubDate><category>Onchain</category></item><item><title>LVMH: 75 brands. The blockchain has none of them.</title><link>https://trademarks.observer/posts/lvmh-blockchain-onchain/</link><guid isPermaLink="true">https://trademarks.observer/posts/lvmh-blockchain-onchain/</guid><description>An industry built entirely on provenance — and zero onchain presence. The irony is almost too elegant to be accidental.</description><pubDate>Thu, 08 May 2025 00:00:00 GMT</pubDate><category>Onchain</category></item><item><title>Your SERP is a biography. Who&apos;s writing it?</title><link>https://trademarks.observer/posts/serp-biography-writing-copy-2/</link><guid isPermaLink="true">https://trademarks.observer/posts/serp-biography-writing-copy-2/</guid><description>Google page one is authored by algorithms and strangers. Most brands discover this only after a crisis — after a competitor, after a journalist with an agenda.</description><pubDate>Sat, 03 May 2025 00:00:00 GMT</pubDate><category>SEO</category></item><item><title>Your SERP is a biography. Who&apos;s writing it?</title><link>https://trademarks.observer/posts/serp-biography-writing-copy-3/</link><guid isPermaLink="true">https://trademarks.observer/posts/serp-biography-writing-copy-3/</guid><description>Google page one is authored by algorithms and strangers. Most brands discover this only after a crisis — after a competitor, after a journalist with an agenda.</description><pubDate>Sat, 03 May 2025 00:00:00 GMT</pubDate><category>SEO</category></item><item><title>Your SERP is a biography. Who&apos;s writing it?</title><link>https://trademarks.observer/posts/serp-biography-writing-copy-4/</link><guid isPermaLink="true">https://trademarks.observer/posts/serp-biography-writing-copy-4/</guid><description>Google page one is authored by algorithms and strangers. Most brands discover this only after a crisis — after a competitor, after a journalist with an agenda.</description><pubDate>Sat, 03 May 2025 00:00:00 GMT</pubDate><category>SEO</category></item><item><title>Your SERP is a biography. Who&apos;s writing it?</title><link>https://trademarks.observer/posts/serp-biography-writing-copy-5/</link><guid isPermaLink="true">https://trademarks.observer/posts/serp-biography-writing-copy-5/</guid><description>Google page one is authored by algorithms and strangers. Most brands discover this only after a crisis — after a competitor, after a journalist with an agenda.</description><pubDate>Sat, 03 May 2025 00:00:00 GMT</pubDate><category>SEO</category></item><item><title>Your SERP is a biography. Who&apos;s writing it?</title><link>https://trademarks.observer/posts/serp-biography-writing-copy-6/</link><guid isPermaLink="true">https://trademarks.observer/posts/serp-biography-writing-copy-6/</guid><description>Google page one is authored by algorithms and strangers. Most brands discover this only after a crisis — after a competitor, after a journalist with an agenda.</description><pubDate>Sat, 03 May 2025 00:00:00 GMT</pubDate><category>SEO</category></item><item><title>Your SERP is a biography. Who&apos;s writing it?</title><link>https://trademarks.observer/posts/serp-biography-writing-copy/</link><guid isPermaLink="true">https://trademarks.observer/posts/serp-biography-writing-copy/</guid><description>Google page one is authored by algorithms and strangers. Most brands discover this only after a crisis — after a competitor, after a journalist with an agenda.</description><pubDate>Sat, 03 May 2025 00:00:00 GMT</pubDate><category>SEO</category></item><item><title>Your SERP is a biography. Who&apos;s writing it?</title><link>https://trademarks.observer/posts/serp-biography-writing-copy-7/</link><guid isPermaLink="true">https://trademarks.observer/posts/serp-biography-writing-copy-7/</guid><description>Google page one is authored by algorithms and strangers. Most brands discover this only after a crisis — after a competitor, after a journalist with an agenda.</description><pubDate>Sat, 03 May 2025 00:00:00 GMT</pubDate><category>SEO</category></item><item><title>Your SERP is a biography. Who&apos;s writing it?</title><link>https://trademarks.observer/posts/serp-biography-writing/</link><guid isPermaLink="true">https://trademarks.observer/posts/serp-biography-writing/</guid><description>Google page one is authored by algorithms and strangers. Most brands discover this only after a crisis — after a competitor, after a journalist with an agenda.</description><pubDate>Sat, 03 May 2025 00:00:00 GMT</pubDate><category>SEO</category></item></channel></rss>